Pinoy Paydays: Eating more than shopping, Paying more than buying

MANILA, PHILIPPINES – Payday has often been touted as a time of increased spending power for the Filipino worker. But research reveals that payday is more about food than anything else. In an online survey of 345 respondents, Lazada Market Intelligence discovered that 47.4% of workers spend more on food during payday vs. 41% who spend the same.  26% of respondents spend 50% more and 21% claiming to spend up to twice as much for their payday meals.

The payday meal is deeply ingrained in the Filipino psyche with 55% of respondents reporting that they spend their first paycheck on treating their family to a lunch or dinner, while 37.5% immediately associate any bonus salary to treating their family to a meal. This tradition is so prevalent that 20% of respondents actually dread family and friends asking for a payday “blowout.”

Where do the rest of one’s earnings go? Bills. Bills. Bills. 74% of respondents immediately think of bills to pay every 15th and 30th. 88% of respondents say that bills (electricity, water, phone, rent, credit card) take up the bulk of their salaries. It doesn’t help that 54% of respondents have experienced salary deduction due to lateness or absence, reducing their spending power even further.

It also doesn’t help that consumer spending is hampered by existing infrastructure. It’s tough to get cash and spend it! 40% of respondents consider long lines at the ATM as the biggest hassle during payday. 24% said that payday traffic bothers them most while 15% mention that mall overcrowding is a deterrent to enjoyable paydays.

Meanwhile, internal Lazada data shows that majority of shoppers are females during the 15th and 30th, with the most number of items sold in the health and beauty category. While getting bills out of the way is top priority, people still allocate a little extra for the small ticket essentials to look and feel good about themselves.

 

In light of more bills and a tougher retail environment, the role of e-commerce now goes beyond just a convenience option – it is emerging as the solution to all limitations Filipinos experience during payday. At Lazada, the marketplace dynamic allows customers to look for best value items without having to go through the ATM lines or the mall crowds. Lazada also offers deferred payment options to give Filipinos more choices on how to manage their hard-earned cash.

And to bring the celebratory feel of payday beyond the payday meal, Lazada is launching its Payday Sale this May 30 to June 2. Customers are expected to be in a shopping frenzy with up to 85% off across a wide assortment of products. Get the best-priced bags, electronic gadgets, accessories, etc. from Lazada’s exciting product category deals and flash sales. A VR Box Virtual Reality 3D Glass for Php 379, a Casio Youth Digital Men’s Stainless Watch for Php 1,099 and an Ace 32” Slim LED TV for Php 5,999 are just some of the must haves  this season. Also get a chance to win surprise goodies on the Lazada official Facebook page.

Payday is a time to celebrate! Visit www.lazada.com.ph or download the Lazada mobile app for free.

About Lazada

Lazada (www.lazada.com.ph) is Philippines’ largest online shopping mall and is pioneering e-commerce by providing a fast, convenient and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets and consumer electronics to household goods, toys, fashion and sports equipment. Lazada is continuously striving to offer its customers the best possible shopping experience with multiple payment methods including cash on delivery, extensive warranty commitments and free returns. Lazada mobile applications for Android, iPhone and iPad provide additional convenience to its consumers’ allowing them to shop anywhere, anytime.

For more information, please visit http://www.lazada.com.ph. For updates on Lazada’s latest innovations, as well as activities, contests and promotions, connect with us via Facebook (https://www.facebook.com/LazadaPhilippines).

Anastasia Beverly Hills Brow Definer Product Launch

Anastasia Beverly Hills has new amazing product again and this time it is for our brows. It is called the Brow Definer and this retractable pencil outlines and fills brows in one fluid motion.

I tried a lot of retractable pencils for my eyebrows but failed to see THE ONE. Some are too thin and some are soft. Best thing about it is it has 10 shades so all you ladies out there can use this even if your hair is Blonde, Auburn, Taupe. Second best thing is , the versatile triangular tip offers three angles for application.

Check out their website: http://www.anastasiabeverlyhills.com/

Etude House End Season Princess Blowout Buy 2 for the Price of 1

I miss posting about ETUDE HOUSE so today I’m going to give you a very good news 🙂 The poster said it all ha-ha

BUY TWO FOR THE PRICE OF ONE!

This is so exciting and I’m so gonna visit them ASAP! I am eyeing on the Toner and Cream yay! I can’t wait to try ’em. How about you? What are you going to grab?

Happy Shopping from your Queen Ayesha <3

Lazada Grand Christmas Sale

150,000 Items Purchased on the First Day of Lazada Grand Christmas Sale; 2 days to go

MANILA, PHILIPPINES – December 10 marked the first day of the 3-day Lazada Grand Christmas Sale  (www.lazada.com.ph/online-revolution). The first day of the sale already broke records as online Christmas shoppers bought over 150,000 items from the Lazada website and Lazada mobile app.  This is a  25% uplift from its sales last November 11.

Lazada offers an assortment of over 1.2 million products from over 4,500 merchants and 1,700 brands with discounts up to 95% off. Items that were quickly snapped up during the first day  came from the  Home & Living, Electronics, and Home Appliances categories. Top-selling products for the day include Kitchen Stainless Steel Cookware 12-piece Set,  Avent Natural Feeding Bottles and  Bluetooth Touchscreen Smart Watch.

Over 70 international and local brand partners officially joined the first day of the Grand Christmas Sale with product launches and exciting deals. Lazada is also raffling off Cebu Pacific tickets to Korea, Japan and Singapore until December 12 and a Hyundai Eon for shoppers until the end of year.  In addition, BDO debit and credit cardholders can enjoy up to Php 1,000 discount when shopping in Lazada with no minimum purchase required.

Customers have until December 12 before the biggest online Christmas sale of the country culminates. Shop now and don’t miss the last two days of the Grand Christmas Sale. Visit http://www.lazada.com.ph/online-revolution/ or download the Lazada mobile app for FREE on Apple App Store or Google Play store.

Editor’s Pick of the Week: All about Zalora’s 12.12 Online Fever

We all love online shopping – that’s why my favorite online store Zalora brings you South East Asia’s BIGGEST SALE EVENT of the year.

Starting from 12 of Dec., online retailers spanning from fashion, food, beauty and travel will be offering 4 days back-to-back deals that you simply can’t miss out on! Set to rival Black Friday, Cyber Monday and Singles day, count it as Zalora’s big way of saying thank you!

BE EAGER FOR THE ONLINE FEVER

Who would have thought that a fever would be a good thing? This is a massive shopping event for all of us!  Zalora is taking the country into a new phenomenon of online shopping. Let’s join them and see how everything will be bigger and better! From the online shopping site that gave you the stylish shopping satisfaction with the Online Revolution, ZALORA will make you #WantToWantTo go all in on the discounts, bargains and deals all happening at 12.12!

12/12 IS MORE FUN AT ZALORA PHILIPPINES

If you had an enormous amount of fun and contentment from the Online Revolution then ZALORA’s Online Fever will tickle your footwear fancy and satisfy your clothing cravings with great bargains on apparel, shoes, accessories, bags and more! 1212 Online Fever is your chance to cross off from the Christmas list, finally nab that sought after designer item or let’s not forget that this is your time to get a major wardrobe revamp to welcome the New Year in style. Shop at ZALORA and acquire great finds from one of the leading online shopping portals in the country! Your purchases can be delivered to you in the fastest and most convenient way with just a few clicks! Buy now and celebrate this price dropping and fashion crazy season of sale with the best deals and discounts ever!

 

If the Westerners have Black Friday sales, the Philippines has a mind-blowing Online Fever in 12/12. Ready to overload your shopping carts? This is 12.12 THE ONLINE FEVER.