Lazada Launches Enhanced Mobile App 5.0 for More Shopping

MANILA, PHILIPPINES – The country’s one stop shopping and selling destination ( unveils the latest version of its mobile app.

With Filipinos’ mobile-first culture, the Lazada app version 5.0 is set to elevate the shopping experience of its customers with its new and improved user-friendly features, allowing them to easily search and buy in an instant. Mobile devices are the first source of digital access in the country and with the new Lazada Mobile App, one can shop endlessly, whenever and wherever.

The new mobile app available on iOS and Android tops other online shopping apps because of the following features:

Design made for you

It draws users in and leaves them enjoying the experience of shopping via the mobile app with its clean, contemporary design and micro-animations. The 5.0 version is aligned with the design guidelines of Google and Apple. The app interface welcomes customers with the latest sale highlights featuring Lazada’s top selling products. At a glance, customers get access to app-only deals, top brands, flash sales, new arrivals and product recommendations.


Enhanced and intuitive navigation

With expanded menu and tabs, users can now shop by brand or by category. Customers also get to see a wider assortment of products featured with just a swipe of a finger. The app has quick tabs for easy access to commonly used features. For the Hot Brands tab, app users get to see Lazada’s local and international brands and their exclusive offers.


Smart Search

Search results are more accurate with enhanced sort and filter tools to help customers find what exactly they are looking for. Customers get a visual glimpse of subcategory products under each product category making product searches easier and faster. Customers can take photos of what they’re looking for with the image search capability function, which has been enhanced to show results that are more relevant to one’s needs.


Shop Smarter

The product detail page has been reorganized to cater to every discerning shopper’s needs when viewing an item: product highlights, features, reviews and ratings in one go.


Enjoy shopping for your favorite brands during Lazada’s Super Brands Sale on July 5 to 11 with discounts up to 80% off. Download or update the Lazada mobile app for free to enjoy more effortless shopping, anytime & anywhere!



About Lazada

Lazada ( is Philippines’ largest online shopping mall and is pioneering e-commerce by providing a fast, convenient and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets and consumer electronics to household goods, toys, fashion and sports equipment. Lazada is continuously striving to offer its customers the best possible shopping experience with multiple payment methods including cash on delivery, extensive warranty commitments and free returns. Lazada mobile applications for Android, iPhone and iPad provide additional convenience to its consumers’ allowing them to shop anywhere, anytime.


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