Pinoy Paydays: Eating more than shopping, Paying more than buying

MANILA, PHILIPPINES – Payday has often been touted as a time of increased spending power for the Filipino worker. But research reveals that payday is more about food than anything else. In an online survey of 345 respondents, Lazada Market Intelligence discovered that 47.4% of workers spend more on food during payday vs. 41% who spend the same.  26% of respondents spend 50% more and 21% claiming to spend up to twice as much for their payday meals.

The payday meal is deeply ingrained in the Filipino psyche with 55% of respondents reporting that they spend their first paycheck on treating their family to a lunch or dinner, while 37.5% immediately associate any bonus salary to treating their family to a meal. This tradition is so prevalent that 20% of respondents actually dread family and friends asking for a payday “blowout.”

Where do the rest of one’s earnings go? Bills. Bills. Bills. 74% of respondents immediately think of bills to pay every 15th and 30th. 88% of respondents say that bills (electricity, water, phone, rent, credit card) take up the bulk of their salaries. It doesn’t help that 54% of respondents have experienced salary deduction due to lateness or absence, reducing their spending power even further.

It also doesn’t help that consumer spending is hampered by existing infrastructure. It’s tough to get cash and spend it! 40% of respondents consider long lines at the ATM as the biggest hassle during payday. 24% said that payday traffic bothers them most while 15% mention that mall overcrowding is a deterrent to enjoyable paydays.

Meanwhile, internal Lazada data shows that majority of shoppers are females during the 15th and 30th, with the most number of items sold in the health and beauty category. While getting bills out of the way is top priority, people still allocate a little extra for the small ticket essentials to look and feel good about themselves.

 

In light of more bills and a tougher retail environment, the role of e-commerce now goes beyond just a convenience option – it is emerging as the solution to all limitations Filipinos experience during payday. At Lazada, the marketplace dynamic allows customers to look for best value items without having to go through the ATM lines or the mall crowds. Lazada also offers deferred payment options to give Filipinos more choices on how to manage their hard-earned cash.

And to bring the celebratory feel of payday beyond the payday meal, Lazada is launching its Payday Sale this May 30 to June 2. Customers are expected to be in a shopping frenzy with up to 85% off across a wide assortment of products. Get the best-priced bags, electronic gadgets, accessories, etc. from Lazada’s exciting product category deals and flash sales. A VR Box Virtual Reality 3D Glass for Php 379, a Casio Youth Digital Men’s Stainless Watch for Php 1,099 and an Ace 32” Slim LED TV for Php 5,999 are just some of the must haves  this season. Also get a chance to win surprise goodies on the Lazada official Facebook page.

Payday is a time to celebrate! Visit www.lazada.com.ph or download the Lazada mobile app for free.

About Lazada

Lazada (www.lazada.com.ph) is Philippines’ largest online shopping mall and is pioneering e-commerce by providing a fast, convenient and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets and consumer electronics to household goods, toys, fashion and sports equipment. Lazada is continuously striving to offer its customers the best possible shopping experience with multiple payment methods including cash on delivery, extensive warranty commitments and free returns. Lazada mobile applications for Android, iPhone and iPad provide additional convenience to its consumers’ allowing them to shop anywhere, anytime.

For more information, please visit http://www.lazada.com.ph. For updates on Lazada’s latest innovations, as well as activities, contests and promotions, connect with us via Facebook (https://www.facebook.com/LazadaPhilippines).

Maybelline New York’s Crazy Sale: Price Slash of Up To 50% OFF

Maybelline New York’s Crazy Sale: Price Slash of Up To 50% OFF !

Yes! You read it right. It’s that time of the year again. I love December! I love it where everything is on SALE!

It is a time for giving and sharing blessings but if you are following me on Twitter and Facebook page (new account), everyday is Christmas to me! Yes! I share my blessings to all AYESHAHEART FAMILY <3 So follow my accounts if you haven’t and meet my awesome subbies ooppsss, I’d like to call them my FAMILY *WINKS.

Welcome to AYESHAHEART FAMILY in advance 😀

Anyway for today’s post, calling all MAYBELLINE MAKEUP lovers they are on SALE! The sale runs from November 13 to December 31, 2015, which includes a lot of must-have items from the NYFW featured collection. It’s time to reward yourself loves you all have been great this year so go ahead and grab some makeup.

I checked Maybelline’s counter and prices are just WOW! I ended up getting the Fashion Brow Ppalette at Php250, Lipsticks at Php150 and Php250, Hypercurl Volume Express Mascara at Php150, Eyeliners at Php250 each, Eyebrow Mascara at php250, Matte Mousse at Php250 and a lot more!

It is indeed their craziest sale!!! Get all your favorite Maybelline products for sale prices of UP TO 50% OFF starting today until December 31, 2015!

Gobble! Gobble! Thanksgiving is Here at NIU

Happy Thanksgiving day! To celebrate this special occasion, NIU by Vikings has something special for you all! They are inviting you for a sumptuous feast with their special menu line up at Vikings Luxury Buffet and NIU by Vikings!

If it is your first time to a buffet, I highly suggest to visit NIU by Vikings SM Aura Premier. You’ll love the place and their service is superb! I fell in love with the interiors. Of all the Buffet restaurant that I’ve visited, hands down to Vikings! Great food selection and rest-assured that you will go home with a smile on your face. I also suggest to give them a call for reservation at least weeks before your desired date as they are always full house especially on holidays.

I hope I helped you decide where to celebrate Thanksgiving day! Eat, drink and be thankful!

Current Branches: Vikings Mall of Asia, Vikings SM Marikina, Vikings SM North EDSA – The Block, Vikings SM Lanang Premier, Vikings SM Megamall – Mega Fashion Hall, Vikings Jazz Mall Makati, Vikings SM City BF Paranaque, Four Seasons Hotpot City Mall of Asia, NIU by Vikings SM Aura Premier, Four Seasons Hotpot City Cubao, Vikings Bacolod

Coming Soon: Vikings Cebu, Vikings Venue

LAZADA: A Shopping Revolution

It’s that time again! LAZADA: A Shopping Revolution will create another history in online shopping. Shout out to all shopaholics like me! You better download the LAZADA APP on your mobiles to be able to catch all the amazing deals! This is the BIGGEST SALE OF THE YEAR  and only Lazada will give it to you of up to 95% discount!

Get that GoPro Hero4 for only 14,999 on 11-11-15 or the Asus Zenfone 2 for 12,995 instead of 14,995. Such a steal right?!

In 2012, Lazada decided it was time for a new revolution – a shopping revolution.

With the power of the internet, e-commerce brains and lot of passion, sweat and tears, we sought to change the way people shop in the Philippines, by taking away traffic jams and queues, bringing the mall to you instead.

This dream, to transform the way all of us can buy almost anything, anytime and anywhere, gave birth to the Lazada Online Revolution.

After months of preparations, this year will see us bringing together the largest local and international brands and sellers.

What to be excited about:

From 11 November, till the grand finale on 12 December, Lazada promises a month of crazy deals, fun and games, and an effortless shopping experience never before seen in the Philippines.

So come join us, and be part of the #OnlineRevolution!

THE ZALORA POP-UP STORE (EXTENSION)

Hey there!

Last June 17, 2015, ZALORA Philippines opened it’s very first digital Pop-Up Store at the 5th floor of Shangri-La Plaza Mall.

Just like any Pop-up concept, the store was originally set to have a 3 month run. But as it reached its final stretch, it seemed as though customers still could not get enough of it! And because we here at ZALORA love to give our customers exactly what they want, we’ve decided to extend!

That’s right, we’re extending until December 31, 2015!

More about Zalora Pop-Up Store:

– Occupying a total space of 235 square meters, the ZALORA Pop-up Store looks like your typical outlet with its clothing racks, mannequins and fitting rooms. What sets this store apart is that it houses a specially curated selection of ZALORA’s top international and local brands which you can touch, see and fit. The ZALORA Pop-Up Store brings together the best of both worlds, throwing in together traditional shopping with the added ease and convenience of online shopping. Experience hands-free shopping as all orders are delivered straight to your home. Transactions are also done online using tablets, phones and laptops that are displayed throughout the store.

 

For more details on the ZALORA Pop-Up Store, check out our Pop-up store page here and our Pop-up store Facebook events page here.